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Cash Is King has branches serving customers in several parts of Johannesburg, including Sandton, Randburg, Pimville, Gold Reef City and the surrounding areas. The business is associated with asset-based lending, where customers can use eligible valuables as security when seeking access to cash.
This guide brings the different Cash Is King locations together in one place. It also explains how asset-based lending works, what to consider before using an asset as security and where to find information about individual branches.
Cash Is King Branches in Johannesburg
Cash Is King has established locations in different parts of Johannesburg, making its services accessible to customers across the northern, southern and south-western parts of the city.
- Cash Is King Sandton – serving customers in Sandton, Wynberg and surrounding northern Johannesburg areas.
- Cash Is King Randburg – serving Randburg and nearby suburbs such as Ferndale, Blairgowrie and Cresta.
- Cash Is King Pimville – serving Pimville and surrounding Soweto communities.
- Cash Is King Gold Reef City – serving Johannesburg South and nearby areas.
- Cash Is King Corlett Drive – serving Birnam, Rosebank, Illovo and surrounding central Johannesburg suburbs.
Branch addresses, opening hours and services can change, so it is sensible to confirm the latest information before visiting.
Cash Is King Sandton
The Sandton branch serves customers in and around Sandton, Wynberg, Rivonia and Morningside. Its location makes it convenient for people who live or work in the northern Johannesburg area.
The branch is associated with Cash Is King’s asset-based lending services, where eligible valuables can be assessed as security for a loan.
For more information about this location, see our Cash Is King Sandton branch guide.
Cash Is King Randburg
The Randburg branch serves customers from Randburg and nearby communities, including Ferndale, Blairgowrie, Cresta and surrounding suburbs.
Randburg has a large commercial and residential catchment area, making this branch accessible to customers who prefer visiting a local location rather than travelling into central Johannesburg.
Our Cash Is King Randburg guide provides more information about the branch and its local area.
Cash Is King Pimville
The Pimville branch serves customers in Pimville and surrounding parts of Soweto. It provides a local option for people who are considering asset-based lending and have an eligible item they may be willing to use as security.
The surrounding area includes communities such as Orlando, Klipspruit, Mapetla and other parts of Soweto.
Visit the Cash Is King Pimville branch page for more local information.
Cash Is King Gold Reef City
The Gold Reef City branch serves customers in Johannesburg South and surrounding areas. The existing BlueChipFin branch page lists the location at 411 Northern Parkway, Gold Reef City, Johannesburg.
The branch is positioned close to communities in Johannesburg South and provides access to Cash Is King’s asset-based lending services.
Read our dedicated Cash Is King Gold Reef City guide for the branch information currently published on BlueChipFin.
Cash Is King Corlett Drive
The Corlett Drive location serves customers around Birnam and nearby areas such as Rosebank, Illovo, Melrose and Houghton.
Its central Johannesburg location can be convenient for customers who work or live in the surrounding northern and eastern suburbs.
Before travelling to the branch, confirm its current address, opening hours and available services.
How Cash Is King Asset-Based Lending Works
Asset-based lending works differently from a conventional unsecured personal loan. Instead of relying only on income and credit information, the value of an eligible asset can form part of the lending assessment.
A customer takes an acceptable item to the branch for assessment. If the item is accepted, the lender determines the amount that may be offered against it and provides the applicable loan terms.
The asset then remains subject to the terms of the agreement until the loan is repaid.
The General Process
- Take an eligible item to a Cash Is King branch.
- Provide the identification or information requested by the branch.
- Allow the item to be assessed.
- Review the amount offered and the complete loan terms.
- Decide whether the loan is affordable before accepting the agreement.
- Repay the loan according to the agreed terms.
What Items Can Be Used as Security?
Asset-based lenders generally assess items according to their condition, value and resale potential. Cash Is King’s existing BlueChipFin information refers to valuables such as gold, jewellery, electronics and tools.
However, not every item will necessarily qualify. Acceptance depends on the lender’s current policies and the assessment carried out at the branch.
If you have an item you are considering using as security, it is best to confirm whether the branch currently accepts that type of item before visiting.
What Should You Take to the Branch?
Anyone considering an asset-based loan should take the item they want assessed together with any identification or supporting information requested by the branch.
If you have proof of ownership, purchase documentation or other records relating to the item, keep these available as they may be useful during the assessment.
Requirements can differ depending on the transaction, the item and the branch.
What to Check Before Accepting a Cash Is King Loan
Using an asset as security does not remove the responsibility to repay the loan. Before accepting an offer, make sure you understand the complete cost and the consequences of failing to repay.
- Check the amount you will receive.
- Understand the interest and applicable fees.
- Check the repayment amount and due date.
- Ask what happens if you miss a payment.
- Understand the conditions for recovering your secured item.
- Keep a copy of the agreement and transaction records.
- Only borrow an amount you can reasonably afford to repay.
The most important consideration is understanding what could happen to your asset if the loan is not repaid according to the agreement.
Cash Is King Compared With an Unsecured Loan
An asset-based loan and an unsecured personal loan work in different ways. With an asset-based loan, an eligible item is used as security. An unsecured loan generally does not require a physical asset as collateral.
The right option depends on your circumstances. If you have an asset that you are comfortable using as security, asset-based lending may be worth considering. If you do not want to put an asset at risk, you may prefer to explore unsecured loan options.
Either way, compare the total cost of borrowing rather than looking only at the amount of cash available.
Which Cash Is King Branch Is Closest to You?
Your nearest branch will depend on where you live or work in Johannesburg.
- Sandton: Suitable for customers around Sandton, Wynberg, Rivonia and Morningside.
- Randburg: Convenient for Randburg, Ferndale, Blairgowrie, Cresta and nearby areas.
- Pimville: Serves Pimville and surrounding Soweto communities.
- Gold Reef City: Convenient for Johannesburg South and surrounding suburbs.
- Corlett Drive: Located in the Birnam area and accessible from Rosebank, Illovo, Melrose and nearby suburbs.
Frequently Asked Questions About Cash Is King
What type of loans does Cash Is King offer?
Cash Is King is associated with asset-based lending, where eligible assets can be used as security for a loan.
Does Cash Is King require an asset as security?
Asset-based lending involves using an eligible asset as security. The branch assesses the item before determining whether it can be accepted and what terms may apply.
What can I use as security?
Items that may be considered can include valuables such as jewellery, gold, electronics and tools. Acceptance depends on the item’s condition, value and the lender’s current requirements.
Does the value of my item determine how much I can borrow?
The value and condition of an item can form part of the assessment. The amount offered is determined by the lender after assessing the item and considering the applicable lending terms.
Where are Cash Is King branches located?
Cash Is King has locations associated with Sandton, Randburg, Pimville, Gold Reef City and Corlett Drive in Johannesburg. Branch information can change, so confirm the current details before visiting.
Should I compare other loan options?
Yes. Before accepting any form of credit, compare the interest rate, fees, repayment period and total amount payable. Consider whether the repayment fits comfortably within your budget.
Check a Loan Provider Before Borrowing
Before entering into any credit agreement, check the provider’s business information and understand who you are dealing with. You should also read the complete agreement and make sure the repayment obligations are clear.
Our guide on how to check if a loan provider is legitimate in South Africa provides practical checks you can make before applying.
Cash Is King Branch Information
Branch addresses, contact details, trading hours and services can change. Online directories may also contain outdated information, so confirm the latest details before travelling to a branch.
If you are considering an asset-based loan in Johannesburg, Cash Is King’s different locations provide several branches to consider. Understanding the lending process, the value of your asset and the full repayment obligation can help you make a more informed borrowing decision.
